SAS Illustrations


Concept illustration work and graphic system for the SAS brand
 

2022-ONGOING

I devised a system of illustrations for the SAS brand during the company’s brand refresh initiative. These graphics are created to be flexible, varying from accented elements used in isolation to patterning.
 

COLLABORATORS

SAS Design COE

Areas of Focus

Identity, Illustration







The illustrations are inspired from the SAS logo’s S-mark with rounded and sharp terminals.