BIPOC Design History

Identity expansion of the transformative educational platform and its third course series, Design Histories in Southwest Asia & North Africa: Voices from the SWANA Diaspora. The third course series highlights community diversity, uplifts vulnerable voices, challenges dominant narratives, and specifically amplifies the voices of unheard women in the SWANA region.

 

FALL 2022

Founded at the height of the pandemic in 2020, BIPOC Design History aims to tackle the frustrations and glaring gaps in BIPOC design representation. Two years later, the platform’s identity was revisited alongside the development of its third course.

 

CoURSE FACILITATOR

Randa Hadi, Polymode

Areas of Focus

Identity, Strategy

IDENTITY

The third course implements a bilingual wordmark and pattern based on an Arabic glyph, alluding to architectural structures in the SWANA region.

The series is visualized as a non-monolithic experience, using color to denote the diverse visual cultures and histories of Arab identities.

︎ View the course reel (edited by me)

STRATEGY

With each course having its own unique visual treatment, we positioned BIPOC Design History as overarching brand that hosts these varying styles.