Virtual MLK Project
Spring 2020 | Identity + Exhibit
Identity and spatial graphics designed for an exhibit dedicated to making Civil Rights history more tangible and nuancedCollaborators
Lindsay Caslin, Ann Salman, Molly Mills, Angela Zhong
Project overview
The Virtual MLK Project is a multi-faceted experience to celebrate the 60th anniversary of Dr. Martin Luther King, Jr.'s widely influential speech titled, “A Creative Protest.” The research presented throughout the exhibit, along with the Virtual Reality experience, provides an embodied sense of what it might have been like to sit, stand, and move around the historic sanctuary during King's speech.Proposal + Process Book ︎︎︎
Deliverables
Simplified Exhibit Experience
New Visual Identity System
Promotional Material
Exhibit Touchpoint Stands
Wayfinding Brochure
Previous Exhibit Design
In order to properly assess what was needed in the exhibit, we developed a journey map that parsed through all the possible ways users would navigate the exhibit as it was functioning before.Pain Points
Impossible to navigate without a tour guide
Lack of prominent exhibit graphics
No indicator of a beginning and end
Revising the exhibit
We streamlined the user journey and made spatial mockups (physical and digital) to iterate what the exhibit could look like.Our resolutions
An identity cohesive with Hunt Library’s environment
Clear wayfinding system
Revised exhibit chronology that enhanced the exhibit’s narrative
The identity emphasizes amplification as its core value, as the exhibit’s intent is to amplify pieces of Civil Rights history that are often unheard.
The wayfinding relies on signage placed within Hunt Library’s space and corresponding iconography.
