Lucía
Identity uplift and expansion of a Puerto Rican goat cheese company
Spring 2021
Previously called Queso de Cabra Lucía, the family-founded goat cheese company was in need of a brand refresh. We provided positioning for a flexible and comprehensive brand experience across their exisiting products and the renovated Quesería factory.Instructor
Alberto RigauCollaborators
Lindsay Caslin, Liz Chen, Ann Salman, Kailyn ByersAreas of Focus
Identity, Service, Positioning, WayfindingThe accent mark in the logotype’s “i” references a wedge of goat cheese, while the supplementary illustrations of tropical foliage nod to the brand’s Puerto Rican heritage.
The Quesería implements a wayfinding system that ties back to the Lucía brand.
