Identity uplift and expansion of a Puerto Rican goat cheese company
Previously called Queso de Cabra Lucía, the family-founded goat cheese company was in need of a brand refresh. We provided positioning for a flexible and comprehensive brand experience across their exisiting products and the renovated Quesería factory.
Lindsay Caslin, Liz Chen, Ann Salman, Kailyn Byers
Areas of Focus
Identity, Service, Positioning, Wayfinding
The accent mark in the logotype’s “i” references a wedge of goat cheese, while the supplementary illustrations of tropical foliage nod to the brand’s Puerto Rican heritage.
The Quesería implements a wayfinding system that ties back to the Lucía brand.