Karuna Gangwani


Graphic designer (b. 2000) based in Cary, NC with a passion for branding and interaction design.


Projects

UAB
packHOWL
DEEP
Matter of Fact
Virtual MLK Project
State Farmers Market

MISHMASH
Resume
Instagram
Linkedin

Mark

DEEP: Skincare for the Melanated

2020

Identity and service design for a skincare + dermatologist repository catered towards dark-skinned consumers

Collaborators

Molly Mills, Jillian Tyler






Project overview

DEEP is a group-curated project that aims to shift the way skincare is advertised within the oversaturated market. DEEP aims to center dark and sensitive skin in the narrative by catering directly to the demographic.

Process Book ︎︎︎


Deliverables

  1. Promotional Material

  2. Website

  3. Retail Store




Research

A key takeaway from our literature review was that colorism is evident through dermatologist practices. Within the skincare market, there is the additional issue of messaging that often exploits insecurities and gendered standards.

This harmful messaging has become the face of the entire industry, often invalidating those who need genuine treatment.

Primary issues with the skincare industry

  1. Exclusionary Market

  2. Harmful Messaging

  3. Overwhelming and Difficult to Navigate


Visual Explorations








Final Visual Identity

The “bump” motif is influenced by normalizing skin conditions in deeper skin tones, while the extensive color palette was created to relay gender-neutrality.





The social media campaigns are a crucial part of outreach and raising awareness and educating people on skin disorders on darker skin.






The retail store is a physical embodiment of the DEEP experience, making skincare accessible and easier to navigate.