DEEP: Skincare for the Melanated
FALL 2020 | Identity + CampaignIdentity and service design for a skincare + dermatologist repository catered towards dark-skinned consumers
CollaboratorsMolly Mills, Jillian Tyler
Project overviewDEEP is a group-curated project that aims to shift the way skincare is advertised within the oversaturated market. DEEP aims to center dark and sensitive skin in the narrative by catering directly to the demographic.
Campaign + Promotional Material
ResearchA key takeaway from our literature review was that colorism is evident through dermatologist practices. Within the skincare market, there is the additional issue of messaging that often exploits insecurities and gender-based standards.
This harmful messaging has become the face of the entire industry, often invalidating or pushing aside those who need genuine help and treatment.
Primary issues with the skincare industry
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