DEEP: Skincare for the Melanated
2020Identity and service design for a skincare + dermatologist repository catered towards dark-skinned consumers
CollaboratorsMolly Mills, Jillian Tyler
Project overviewDEEP is a group-curated project that aims to shift the way skincare is advertised within the oversaturated market. DEEP aims to center dark and sensitive skin in the narrative by catering directly to the demographic.
ResearchA key takeaway from our literature review was that colorism is evident through dermatologist practices. Within the skincare market, there is the additional issue of messaging that often exploits insecurities and gendered standards.
This harmful messaging has become the face of the entire industry, often invalidating those who need genuine treatment.
Primary issues with the skincare industry
Overwhelming and Difficult to Navigate