Ginko
An AI-driven co-parenting platform designed to help families navigate digital wellbeing through personalized, research-informed guidance.
FALL 2025
I joined Ginko during its early, MVP phase and led the design of two key experiences: the app’s onboarding flow and a browser-based “playbook generator,” a free lead-generation tool used to introduce users to the product’s value.UI/UX
Foundational UI elements existed but were not yet formalized into a defined design system.
I evaluated and built upon these components in Figma, refining and adapting them to support real product use cases across mobile and web. Referencing atomic design, I audited existing components and organized them into a functional, system-aware structure.
My focus was on applying components consistently, identifying gaps, and ensuring responsive behavior as features shipped.
Given the range of iPhone screen sizes, I designed three mobile breakpoints to preserve layout clarity, manage content density, and minimize unnecessary scrolling, particularly during onboarding where early engagement and retention were critical.
STRATEGY
I supported pre-seed fundraising by designing product experiences and demos that clearly communicated interaction intent, product value, and differentiation.
