packHOWL
2019
Led the creative direction for a student-led concert and developed collateral pertaining to the year’s artist, T-Pain
Project overview
packHOWL 2019 featured T-Pain as the first headliner. Due to previous Homecoming concerts having been cancelled, it was crucial to create lots of promotional material that would immediately engage with students.Deliverables
Illustrative Visual Identity
Promotional Material
Concert Collateral
The branding is subtly inspired by the concert’s headliner, T-Pain, and implements illustrations that allude to the artist.








